DAIDOH LIMITED Group continues to strive to make a global business presence in Japan, China, Europe, and the U.S.
Since its foundation in 1879, while the product lineup and business style have changed, our company has been striving to offer products and services that would always put the customer needs first. The company has been manufacturing its goods to consistently provide customers the peace of mind and to offer quality that they can trust.
Based on the management principles of "Customer First" and "Quality Oriented", our group will continue to strive to become a profitable entity with a focus on a medium- to long-term perspective by leveraging its ability to comprehensively manage from manufacturing to sales.
In the apparel business, with our flagship brand "NEWYORKER" and license brand Brooks Brothers as the pillar, we intend to increase the brand value of "NEWYORKER" by focusing its marketing image on "House Tartan" and by enhancing marketing efforts, improving quality, and developing attractive products. Under a new creative director, "Brooks Brothers" will present a new brand concept to aim to expand the customer base with an attractive product range. In addition, in order to respond to diversifying customer tastes and appeal to new consumers, we are strengthening the product lineup of our business wear, which is our forte, expanding the sales channels, and creating an attractive store design. As for pattern orders, which capitalize on the group's manufacturing expertise, in addition to our efforts to strengthen women's clothing through the expansion of "NEWYORKER", "Brooks Brothers", and "Atraer" brands, the company has also been striving to acquire new customers through company uniform orders.
In the retail market in Asia, which in large part centers on China, in addition to adding value to the "NEWYORKER" brand in coordination with marketing in Japan, we continue to aim for improved profitability while expanding our regional product offerings and establishing new stores. As for our manufacturing operations, we are making efforts to expand our manufacturing and sales of OEM partner products for luxury brands in Europe and the U.S., while increasing the capacity of our garment factories to respond to the demand for pattern-order clothing in Japan and China.
For manufacturing and sales in Italy and other markets in Europe, we will aim to make effective proposals and competitively price products in line with the trend in women's clothing market. With respect to sportswear materials, we will enter new markets by making use of recycled materials and developing eco-friendly fabric in addition to increasing functionality utilizing our exclusive technology.
To achieve sustainable development goals (SDGs), we implement DAIDOH Engagement Activities based on the Compliance & Supply Chain Total Management System and the DAIDOH Supplier Code of Conduct while ensuring consistency between SDGs and our environmental protection and CSR promotion activities.
We will strive to contribute to the society by making reforms and improvements through the collective wisdom of all of our employees and building a group entity that our customers trust.
Thank you for your continued understanding and support.